Hungarian food companies' major push to conquer the Japanese market

Thursday, March 6, 2014

Thirteen Hungarian food companies participating in 2014 FOODEX, one of the largest food and beverage trade shows in the Asia-Pacific region with 38 years of history held in Tokyo on March 3 to 7.

The fair is attended by Deputy Secretary of the Ministry of Rural Development Lajos Bognar who explained that Japanese consumer interest in Hungarian food products has picked up in the past couple of the years.

Traditionally, Japan is the largest Asian market for Hungarian agricultural products that shows great growth potential in the coming years stressed the secretary.

Hungarian agricultural foreign trade balance with Japan is positive. Hungarian agricultural exports grew from 48 million to EUR 87 million in the past five years; the main export items include pork, duck and goose meat, foie gras, feathers, honey and wine. Hungarian Mangalitsa products like pork salami and ham are also becoming more popular in the Asian country highlighted Bognar.

During the fair Hungarian wines and Mangalitsa products will be promoted by the Mangalitsa National Association and Pick Szeged in close cooperation with the Hungarian Embassy in Tokyo.

According to information released by the Ministry of Rural Development, during the visit to Tokyo, Lajos Bognar meets Japanese agriculture ministry officials to remove barriers from Hungarian pork exports to Japan and discuss licenses and health related issues that still hinder further expansion of Hungarian agricultural exports to Japan.

(MTI –


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